RESEARCH
The Power of Review Volume & Recency
How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.
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- Brand Health Index
- Consumer Research
- Insights
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- Brand Health Index
- Consumer Research
- Insights
PowerReviews Market Trends Snapshot – June 2021
Reviews now 18% more likely to drive purchase than pre-Covid
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The Top 5 Reasons Shoppers Write Reviews
In this post, we’ll zero in further to explore the top five reasons shoppers write reviews -- and how your brand can leverage these motivations ...
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Survey: The Ever-Growing Power of Reviews
The evolving role of ratings and reviews on the path to purchase, according to research of more than 6,500 U.S. shoppers.
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The Conversion Impact of User-Generated Content: A Complete Breakdown
An analysis of how different elements of UGC impact conversion, based on the activity of 1.5MM online product pages from more than 1,200 brand and ...
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PowerReviews Market Trends Snapshot – April 2021
Continuing normalization of increased online sales and bigger review influence on purchase behavior
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The Evolution of the Modern Grocery Shopper
How the Covid era has shaped consumers’ grocery shopping habits, according to research of 8,000 U.S. shoppers.
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PowerReviews Market Trends Snapshot – March 2021
Purchase volumes and site traffic return to pre-Holidays "norms" but review submission surges.
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How COVID-19 Changed Online Reviews
Do ratings and reviews matter more or less in a global pandemic? Do they have a stronger impact on conversions than before? Here’s what we ...
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The Changing Face of the Beauty Shopper
How today’s consumers are shopping for beauty products in the midst of the COVID-19 pandemic, according to research of 10,000+ shoppers.
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