Almost all (98%) of consumers read ratings and reviews at least sometimes when shopping for footwear online. 85% do so regularly or always.

The fast pace and seasonal nature of the fashion industry makes the apparel category highly competitive. You need to understand how you stack up against ...

A major challenge for CPG brands is determining how to stand out among their competitors on the digital shelf. Understanding what it takes in your ...

When you’re managing marketing for a toy brand, you need to know where you stand among the competition.