Consumer Research - PowerReviews

RESEARCH

The Power of Review Volume & Recency

How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.

PowerReviews Holiday Consumer Survey 2020 – Canada Edition

Our consumer survey of 650 Canadian shoppers highlights spending plans for the Holiday season, factors driving purchase decisions, likelihood of shopping online vs in-store and ...

PowerReviews Christmas Shopping Consumer Survey 2020 – UK Edition

Our consumer survey of 2,296 UK consumers highlights Christmas shopping spending plans, factors driving purchase decisions, likelihood of shopping online vs in-store, importance of Black ...

UGC Holiday Best Practices: Your 2020 Guide

Learn how to optimize your Ratings & Reviews program in advance of the upcoming holiday shopping season.

PowerReviews Holiday Consumer Survey 2020

Our consumer survey of 5,383 shoppers highlights spending plans for the Holiday season, factors driving purchase decisions, likelihood of shopping online vs in-store and much ...

Beginners Guide to Best-in-Class Ratings & Reviews Program

A best-in-class Ratings and Reviews program consists of the collection, display and analysis of User Generated Content. But few brands are operating at this level ...

PowerReviews Market Trends Snapshot – September 2020

Ecommerce purchase volumes stable for third month running as “new normal” well and truly takes hold.

Reinventing the Store Experience

The COVID-19 pandemic has had a profound impact on all facets of daily life. Of course, that includes the way we shop with consumers shifting ...

Good, Better, Best: What Types of User-Generated Content Maximize Conversions?

UGC weaves the Voice of the Customer throughout your site, for greater authenticity and customer centricity. UGC adds functionality and utility to your website to ...

PowerReviews Market Trends Snapshot – August 2020

Stabilization continues across the board, as “new normal” takes hold.