Consumer Research - PowerReviews

RESEARCH

The Power of Review Volume & Recency

How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.

The Definitive Guide to Product Sampling for Reviews

Based on our extensive experience managing product sampling campaigns for brands and retailers of all sizes, here are the nine key components of a great ...

How Reviews Impact Purchase Behaviour of UK Shoppers in 2021

The role of ratings and reviews in the customer journey, according to research of more than 6,000 shoppers in the UK.

Consumer Survey: Returns in Retail in 2021

Shopper opinions on returning items bought online and in-store, based on the results of a survey of 7,688 consumers.

How Q&A Eliminates Uncertainty and Boosts Ecommerce Sales

The role of Q&A on PDPs and how this content impacts purchase behavior, based on insights from more than 7,500 U.S. consumers.

Brand Health Index: Electronics Edition 2021

Brands ranked based on Ratings & Reviews captured across key retailers and marketplaces

2021 Consumer Survey: In-Store Shopping Trends & Preferences

To help retailers succeed, we surveyed 7,668 shoppers from age 18 to 80 to see how they really feel about going back to the store ...

How User-Generated Visual Content Became Fundamental to Ecommerce

The impact of user-generated photos and videos on purchase behavior, based on insights from more than 7,500 U.S. consumers.

Millennial Shoppers & Reviews: A Deep Dive

There’s no denying that the shopping habits of Millennial consumers are vastly different from those of the generations that came before them. In order to ...

The Impact of Review Volume on Conversion: Is More Really Better?

Our latest findings on the impact of review volume on conversion, broken down by industry, with tips for boosting your own review count and quality.