Best Practices

The Complete Guide to Ratings & Reviews (2023 Edition)

Optimize your Ratings and Reviews strategy for 2023. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

From Gen Z to Boomers: The Value of Review Recency Across Generations

Proven best practices for ensuring your consumers find the reviews they’re looking for — no matter their age.

How many reviews do I need for my products?

The easy answer is, as many as possible. Think of reviews like cookies or cat videos. You can never have too many! But let’s be ...

Recent Reviews Matter Most if You Are Trying to Win Over New Customers

To ensure reviews positively impact purchasing decisions, brands and retailers must implement strategies to consistently bring in a steady stream of fresh reviews, and make ...

Is Review Recency as Important to Consumers as Review Volume?

Do recent reviews carry more weight than older reviews? How important is review volume? Is it better to have fewer, more recent reviews or more, ...

Ratings & Reviews: Best Practices for Footwear Brands

Discover best practices for collecting, displaying, and leveraging reviews in the footwear space, using real-world examples from successful brands.

Combat Fake Reviews: Authenticity & UGC are Key to Winning Over Consumers (& the FTC)

How do you ensure you only promote authentic UGC? And how do you prevent the publishing of fake reviews? It all comes down to content ...

How to Leverage Social to Sell More Online

Read on as we review the power of socially generated UGC, and how brands can leverage UGC imagery to boost sales this holiday season.

How to Create a Winning UGC Program for Grocery Products (and Why You Need One)

In this guide, we’ll explore why UGC matters for grocery, as well as how to build an effective UGC program that helps you attract and ...

Why (and How) to Incorporate UGC Into Your Customer Loyalty Strategy

Let’s explore why brands should incorporate UGC into their existing loyalty programs -- and how to go about doing it.