Best Practices

The Complete Guide to Ratings & Reviews (2023 Edition)

Optimize your Ratings and Reviews strategy for 2023. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

16 Ways Ratings & Reviews Drive Growth for Financial Services

Read on as we share ideas and best practices for financial services companies to collect, display, and leverage reviews throughout their marketing.

UGC Holiday Best Practices

Learn how to optimize your Ratings & Reviews program in advance of the upcoming holiday shopping season.

The Definitive Guide to Product Sampling for Reviews

Based on our extensive experience managing product sampling campaigns for brands and retailers of all sizes, here are the nine key components of a great ...

How to Enhance SEO On Your Product Pages to Maximize Traffic

Here are the 5 essential SEO elements to include on your product pages for improved rankings, traffic, and conversions.

How Q&A Eliminates Uncertainty and Boosts Ecommerce Sales

The role of Q&A on PDPs and how this content impacts purchase behavior, based on insights from more than 7,500 U.S. consumers.

How the Right Incentive Can Help You Generate More Reviews

We know incentives are enough to motivate 73% of consumers to write reviews. But what incentives actually work?

8 Email Subject Line Dos & Don’ts for Stronger Review Collection

If you want to increase your email open rates, it all comes down to your subject line. So if you want more reviews, you need ...

21 Real-Life Examples of Brands & Retailers Using Reviews in Their Marketing for 2021

Check out these real-world examples of clients who successfully repurposed reviews in email, social media, website, product displays and packaging, and other marketing communications.

Millennial Shoppers & Reviews: A Deep Dive

There’s no denying that the shopping habits of Millennial consumers are vastly different from those of the generations that came before them. In order to ...