Best Practices

The Complete Guide to Ratings & Reviews (2023 Edition)

Optimize your Ratings and Reviews strategy for 2023. Practical steps you can apply today, all through the lens of what we know – through our own extensive data – consumers are looking for right now.

Web/Retailer Presence (SEO) & Reviews: 7 Metrics to Optimize

Analyzing your UGC can yield valuable insights into how to improve your SEO even further. Read on as we share seven UGC metrics to watch ...

4 Best Practices to Set Your Next Product Launch up for Success

A great product doesn’t guarantee sales. By adopting these proven practices, you’ll set yourself up for the most successful product launch possible.

Browsers to Buyers: Key Influences on the Customer Journey

Whether shoppers are browsing online, in-store or both, their journeys are full of twists, turns and multiple channels. Below are some quick tips for brands ...

Competitor Product Performance: 7 Review-Grounded Metrics to Track

Read on as we share seven key metrics to watch to better understand your competitor’s product performance and brand health.

How Reviews Minimize Returns

Better, more detailed reviews lead to more informed buyer decisions, meaning fewer returns

What’s the right volume of reviews to collect?

The quantity of reviews available for a given product matters to shoppers. But what number should you aim for, and how does review volume impact ...

Build a Review Collection Form that Generates Better Quality Reviews

Optimizing your Review Collection form is key to increasing review quality. But what exactly should you include in yours?

Why Your UGC Strategy Should Incorporate Visual Media Collection

Social media and the accessibility of smartphones has raised consumer expectations when it comes to product photos and videos. They now matter. A lot.

Review Display: 10 Metrics to Watch

Ten review display metrics that can provide key insights into your customers’ shopping behavior, and what you can be doing to increase their chances of ...