Consumer Research - PowerReviews

RESEARCH

The Power of Review Volume & Recency

How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.

How User-Generated Content Impacts Conversion: 2023 Edition

A complete breakdown of how interacting with user-generated content impacts conversion rates, based on an analysis of 1.5MM online product pages from over 1,200 brand ...

What Gen Z Shoppers Want from Reviews – and How This Content Shapes Purchase Behavior

Here’s a snapshot of how Gen Z shoppers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our ...

Why Do Shoppers Return Purchases, and How Can Brands and Retailers Reduce Returns

The main return habits of consumers and what brands and retailers can do to reduce their likelihood, according to a survey of 9,000+ consumers.

What Motivates Shoppers to Write Reviews in 2023?

The ideal conditions for generating a higher volume of quality reviews, based on a survey of more than 9,000 US shoppers.

Key Ingredients for Winning Product Listing Pages

Read on to explore why PLPs matter, and learn 14 key components that’ll improve the performance of yours (with plenty of real-life examples of these ...

The Complete Guide to Ratings & Reviews (2023 Edition)

Optimize your Ratings and Reviews strategy for 2023. Practical steps you can apply today, all through the lens of what we know - through our ...

Walmart.com Ratings & Reviews Benchmarks

Benchmarks based on existing Ratings and Reviews data from brands selling on Walmart.com.

Build a Review Collection Form that Generates Better Quality Reviews

Optimizing your Review Collection form is key to increasing review quality. But what exactly should you include in yours?

How Fake Reviews Destroy Consumer Trust – and How Brands and Retailers Can Combat Them

The growing problem of fraudulent and manipulated reviews – and how winning brands can take action to preserve the authentic voice of the consumer, according ...