Consumer Research - PowerReviews

RESEARCH

The Power of Review Volume & Recency

How review volumes and recency impact purchase behavior, based on insights from more than 9,000 consumers and analysis of activity across 1.5MM+ ecommerce product pages on 1,200+ brand and retailer sites.

Apparel Shopping Trends in 2023

Apparel brands and retailers must have a firm understanding of apparel shoppers’ habits and preferences – and then adapt their strategies accordingly. Only then will ...

Brand Health Index: Alcohol Edition

In this report, we rank 90+ brands based on Ratings and Reviews footprint across wine, beer and spirits categories while highlighting key benchmarks.

Health & Beauty Shopping Trends in 2023

Beauty brands and retailers must adapt their strategies in order to attract, convert, and retain shoppers in a crowded marketplace.

Grocery and CPG: Key Shopping Trends in 2023

Our survey of more than 17,500 grocery and CPG shoppers takes a deep dive into how consumers browse and buy groceries online and in-store.

UGC Best Practices: Getting Started for Retailers

For retailers specifically, there are some critical and proven best practices for getting started with UGC and reviews.

Survey: The Ever-Growing Power of Reviews (2023 Edition)

How myriad factors – including ratings and reviews – impact consumer behavior throughout the purchase journey, based on research of more than 8,000 U.S. shoppers.

What You Need to Know About Boomers and Reviews

Here’s a snapshot of how Boomers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our research from ...

Gen X and Reviews: A Primer for Brands and Retailers

Here’s a snapshot of how Gen X shoppers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our ...

What Millennials Want from Reviews – and How it Shapes Their Shopping

Here’s a snapshot of how Millennial shoppers consume reviews and how this content (or a lack thereof) impacts their purchase behavior, curated from our research ...