The Value Gen Z’ers Place on Visual Content
Visual content from brands and retailers is still important. But Gen Z’ers specifically want to find photos and videos from other shoppers.
Why Gen Z’ers Value User-Generated Visual Content
Clearly, Gen Z’ers value user-generated visual content. But why? A few reasons rise to the top.
How User-Supplied Visual Content Influences Gen Z Shopping Behavior
The presence (or absence) of user-generated visual content impacts whether or not Gen Z’ers make a purchase.
Products for Which User-Generated Photos and Videos Matter Most to Gen Z’ers
Gen Z’ers value user-submitted photos and videos when shopping for many different types of products. However, there are a few that rise to the top.
Where Gen Z’ers Want to Find User-Generated Visual Content
Gen Z’ers don’t want to look hard for user-generated photos and videos. Instead, they want to find this content on ecommerce websites and incorporated into other marketing initiatives.
This research is taken from The Role and Impact of User-Generated Visual Content on Shopper Behavior, a survey completed by 15,870 US consumers during December 2023.
Check out the survey hub for further insights.
