How Often Boomers Read Q&A
Boomers frequently consult Q&A in addition to ratings and reviews.
Boomers Read Q&A Often
Why Boomers Read Q&A
Boomers read Q&A so they can make more informed purchase decisions.
How Often Boomers Ask and Answer Questions Via Q&A
Most Boomers read Q&A. Many also use the Q&A portion of product pages to ask their own questions and answer queries left by others.
How a Lack of Q&A Impacts Boomers’ Purchase Behavior
We know there’s more than a 177% lift in conversion among shoppers who engage with Q&A on product pages. A lack of Q&A can have the opposite effect.
Boomers’ Views of Different Answer Sources
When a shopper submits a question via Q&A, it may be answered by any number of sources. Boomers pay attention to who is answering – and they value responses from verified buyers above all other answer sources.
This research is taken from the How Q&A Boosts Shoppers’ Confidence and Conversion Rates report, a survey completed by 15,870 US consumers during December 2023.
Check out the survey hub for further insights.
