The 2023 Holiday Shopping Trends report is based on a survey completed by 18,906 US consumers during August 2023.
Note: For the purposes of this study, we define the “holiday season” as the time period between the Thanksgiving and Christmas Holidays.
Who We Surveyed
Generations
Click a generation to see a snapshot of generation-specific highlights.
Annual Household Income
Less than $10,000
4%
$10,000-$24,999
7%
$25,000-$49,000
18%
$50,000-$74,999
21%
$75,000-$99,999
17%
$100,000-$149,999
19%
$150,000 or higher
14%