The 2023 Holiday Shopping Trends report is based on a survey completed by 18,906 US consumers during August 2023.
				Note: For the purposes of this study, we define the “holiday season” as the time period between the Thanksgiving and Christmas Holidays. 
				Who We Surveyed
Generations
Click a generation to see a snapshot of generation-specific highlights. 
				Annual Household Income
								
				Less than $10,000			
		
		
			
						
				
				
									4%
							
		
								
				$10,000-$24,999			
		
		
			
						
				
				
									7%
							
		
								
				$25,000-$49,000			
		
		
			
						
				
				
									18%
							
		
								
				$50,000-$74,999			
		
		
			
						
				
				
									21%
							
		
								
				$75,000-$99,999			
		
		
			
						
				
				
									17%
							
		
								
				$100,000-$149,999			
		
		
			
						
				
				
									19%
							
		
								
				$150,000 or higher			
		
		
			
						
				
				
									14%
							
		 
								
 
  
  
  
  
  
  
  
  
  
  
  
  
 
